About Mia Partners

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The Mia Partners team are a small but powerful all female team, who have a combined wealth of experience and bring significant value to our business and clients.

Kay Bines - Managing Director

Deborah Cochrane - Managing Director

Jade Edwards - Director

Samantha Purbrick - Senior Sales Manager

Ophélie Gerard - Sales Manager

Gugu Hlongwana - Sales Executive

Samantha Kelley - Senior Operations Manager

Chloe Lee Alves - Operations Executive

Daizy Lutrinia - Operations Administrator

Frecious Ibasco - Operations Administrator

Mia Living, co-founded by our owner Kay Bines was originally set up to be a Property Management company for Serviced Accommodation. The drive behind starting Mia Living was to create a company, that set the standards higher in a busy market, by raising the professionalism and being investor focused at its core. 

Mia Livings first property to manage was a beautiful converted Chapel in Swansea - a mix of six pet friendly apartments by the sea. To keep everything ‘in-house’ Mia By Design, founded by owner Deborah Cochrane, was created to carry out the full setup and staging at The Chapel, and together we went live with this block in March 2021.

Word quickly spread in the Investor and Rent to Rent space, and Mia Living grew very quickly - going from zero to c.110 properties under management in the first year. The properties were a mix of leisure and business. During this time Kay and Deborah decided to join forces as Co-Owners of the Mia Collection and bringing the combined services under one brand.

 The first year was a baptism of fire. The combined mix of leisure and corporate clients was extremely time heavy (with some very interesting stories!). In addition, the Serviced Accommodation market had become busier - fighting for rates against competition within Online Travel Agencies was tough, so we decided to refocus.

Having looked at the strengths and backgrounds of our team the founders decided it was time to change strategy, by offloading the primarily leisure focussed properties in favour of the properties in high demand for corporate stays. 

This risk paid off and was a huge success. Led by our Sales Director Jade Edwards, our occupancy skyrocketed. Investors valued the consistency of returns over quick win short stays.

Thanks to the success of this change, our next challenge was that our client booking demands were more than the units we had available, and the market for new units had slowed considerably - the idea of Mia Partners was then formed. Kay has always had a hugely collaborative approach with fellow management companies, and Mia Partners worked. 

In the middle of 2023, we were approached by a Company who wished to purchase our property portfolio, which we initially declined. However, the seed had been planted and seeing the opportunities available for growth within Mia Partners when not operating as a traditional management company, we revisited this option and sold the contracts of our business in December 2023. 

Mia Living was then closed, to enable Mia Partners to open fully and thrive, and now operates as the Sales Team for Serviced Accommodation providers - driving direct bookings and occupancy in a busy market. We currently have over 1500 properties on our books and are once again growing fast. This reinforces to our small team that this decision was while once again a risk, one that will be worth it.

Elevate SA Consulting was also formalised after seeing the demand from business owners approaching Kay and Jade for help and support. Their experience and strategies are helping business owners thrive.